Astral Tech Named a Major Player in IDC MarketScape: Worldwide Digital Customer Engagement Solutions for Utilities Vendor Assessment.

January 30, 2024

Astral Tech has been named a Major Player in the IDC MarketScape: Worldwide Digital Customer Engagement Solutions for Utilities 2023-2024 Vendor Assessment (doc #US49060623, November 2023).

This is the first time we’ve engaged in a market assessment of this type, and we believe that our position speaks to the breadth of capability we’ve deployed over the last two years.

The IDC MarketScape study analyzes the functional capabilities and go-to-market strategies of the 10 leading digital customer engagement  vendors that serve the needs of energy, utilities, and water suppliers. Vendors were assessed on criteria such as the availability of off-the-shelf products, industry specific processes, coverage across at least three of: descriptive engagement, diagnostic engagement, predictive engagement, prescriptive engagement, and ecosystem engagement.

Astral Tech is focused on accelerating our client’s adoption of market-leading digital engagement tools. Driving down cost-to-serve and significantly improving the Net Promoter Scores their customers award them.

Jon Davies, Astral Tech CCO said: ‘everyone at Astral Tech is extremely proud of this recognition from the IDC MarketScape and we believe it validates the impressive work we’ve been doing in the sector.’

Learn more about our range of products please visit our website here:

About IDC MarketScape:

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

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